Areas Of Expertise
GLOBAL EXECUTION
- Lead agency function
- 31 Partners in 18 countries
- Global freelance network
- Range of Experts
- Targeted messaging
- Cross-cultural expertise
- Localized approach
MEDIA RELATIONS
- Press Releases
- Press Conferences
- Media/Analyst Tours
- Launch Events
- Targeted Campaigns
- Relationship Management
- Product Sampling
CLIENT SUPPORT
- Media Training
- Brand Positioning
- Crisis/Issue Management
- Employee Communications
- Speech/Copy Writing
- Collateral Development
- Press Office Function
MARKETING/SOCIAL MEDIA
- Photo Shoots
- Product Placements
- Event Management
- Sponsorship
- Creative Design
- Video Production
- Viral Marketing
Turning Up Your Volume
The smart people at Wikipedia say that Public Relations is a promotion intended to create goodwill for a person or institution’s image.
The smart people at Connected Collective say Public Relations starts with identifying all your very best bits, mixing them up, creating a story and then getting it out there to the right people in the right way. That’s the simplified version, but you don’t need to worry about the details…we’ll take care of that!
Events To Get Excited About
There’s nothing like a good event to get people talking, and we’re not talking about a virtual / Second Life type event. We are talking real people, in a real location, with real communication. Real food, real drink, real sights, real feelings and real memories.
From fashion shows in Milan to pimping up your trade show, we love to keep it real.
Social Media – Go Viral
Social Media platforms such as Facebook, MySpace, Twitter and YouTube (and many, many more) have changed the face of consumer interaction as we know it. From product seeding to viral marketing, we specialize in helping our clients generate brand awareness and engage with their target audiences in a new conversational, contextual and more impactful way.
Overwhelmed? You’re not alone. Creating a social media program can seem like a daunting task. We can help you identify and implement the social media tools and strategies best suited to your needs. More importantly, we’ll teach you how to listen, understand and join the conversation.
Celebrity Seeding
Getting your goods in front of celebrities should not cost a fortune, even if the end result is priceless. With a bit of smart thinking and the right connections, we can create iconic adoration of your products and brand.
After all, there’s no business like show business. From pop stars to TV hosts, we’ve got the right connections to make it happen.
Designing the Future
Our Collective is varied – we take great pride in scouting out and working with some of the most talented designers across the globe. Armed with a worldwide pool of creative experts, we specialize in running competitions that challenge conventional thinking and in conjunction, position our clients’ brands as cutting-edge leaders in their field(s).
So if you’re looking to spice up your next consumer awareness campaign, look no further. We’ve got you covered.